100 Headline Templates

ToFu + MoFu + Bofu headlines

These Headlines focus on:

  1. Highlight pain points (Pain-Based Templates).

  2. Tap into aspirations and desires (Desire-Based Templates).

  3. Leverage cognitive biases, such as loss aversion, fear of missing out, and agitation.

  4. Address all levels of the marketing funnel (TOFU, MOFU, BOFU).

  5. Are clear and effective.

Section 1: Awareness and TOFU (Top of Funnel)

  1. Template: Struggling to ((Achieve Desired Outcome))?

    • Example: Struggling to stay focused while working from home?

  2. Template: 3 Things You Didn’t Know About ((Topic))

    • Example: 3 things you didn’t know about building passive income.

  3. Template: Are You Making These ((Number)) Mistakes in ((Specific Activity))?

    • Example: Are you making these 5 mistakes in your fitness routine?

  4. Template: ((Uncommon Fact)) That Changes Everything About ((Topic))

    • Example: The secret ingredient that changes everything about your skincare.

  5. Template: Think ((Achieving Goal)) Is Hard? Think Again.

    • Example: Think losing weight is hard? Think again.

  6. Template: The ((Number)) Secrets Every ((Audience)) Must Know

    • Example: The 7 secrets every entrepreneur must know.

  7. Template: Finally: A ((Solution Type)) That Actually Works

    • Example: Finally: A budgeting app that actually works.

  8. Template: What ((Expert/Audience)) Wish You Knew About ((Topic))

    • Example: What personal trainers wish you knew about weight loss.

  9. Template: ((Target Problem))? Here’s What to Do About It

    • Example: Feeling anxious all the time? Here’s what to do about it.

  10. Template: Your Complete Guide to ((Desired Outcome))

    • Example: Your complete guide to acing job interviews.

  11. Template: How ((Specific Problem)) Could Be Ruining ((Aspect of Life))

    • Example: How bad posture could be ruining your career.

  12. Template: ((Shocking Stat or Fact)) You Need to Know About ((Topic))

    • Example: 80% of people waste money on ineffective diets. Are you one of them?

  13. Template: Start ((Action)) Today and See ((Result)) Tomorrow

    • Example: Start journaling today and see a clearer mind tomorrow.

  14. Template: Why ((Topic)) Should Be Your #1 Priority Right Now

    • Example: Why self-care should be your #1 priority right now.

  15. Template: ((Number)) Things Everyone Gets Wrong About ((Topic))

    • Example: 5 things everyone gets wrong about intermittent fasting.

  16. Template: What Happens If You Ignore ((Specific Problem))?

    • Example: What happens if you ignore your back pain?

  17. Template: ((Number)) Signs It’s Time to ((Take Specific Action))

    • Example: 3 signs it’s time to switch your skincare routine.

  18. Template: How ((Audience)) Are Solving ((Problem)) in ((Unexpected Way))

    • Example: How students are saving hours with this new app.

  19. Template: ((Unusual Solution)) That Solves ((Common Problem))

    • Example: The one spice that boosts metabolism.

  20. Template: This Simple Trick Could Change ((Aspect of Life)) Forever

    • Example: This simple trick could change how you sleep forever.

  21. Template: ((Number)) Myths About ((Topic)) Debunked

    • Example: 5 myths about skincare debunked.

  22. Template: How to Avoid ((Common Mistake)) in ((Specific Activity))

    • Example: How to avoid overwatering your houseplants.

  23. Template: ((Number)) Easy Hacks to ((Achieve Goal)) Faster

    • Example: 3 easy hacks to grow your social media following faster.

  24. Template: Is Your ((Topic)) Holding You Back?

    • Example: Is your morning routine holding you back?

  25. Template: The ((Adjective)) Way to ((Desired Outcome))

    • Example: The simple way to eat healthier every day.

Section 2: Consideration and MOFU (Middle of Funnel)

  1. Template: Why ((Problem)) Is Worse Than You Think

    • Example: Why bloating is worse than you think.

  2. Template: Stop Wasting ((Valuable Resource)) on ((Common Mistake))

    • Example: Stop wasting money on overpriced skincare products.

  3. Template: How to ((Solve Problem)) Without ((Common Drawback))

    • Example: How to stay fit without spending hours at the gym.

  4. Template: Discover ((Number)) Ways to ((Achieve Desired Outcome))

    • Example: Discover 5 ways to boost your productivity at work.

  5. Template: The Real Reason You’re Struggling With ((Problem))

    • Example: The real reason you’re struggling with your diet.

  6. Template: Unlock the Secret to ((Desired Outcome)) in ((Time Frame))

    • Example: Unlock the secret to glowing skin in just 7 days.

  7. Template: Don’t Buy ((Solution Type)) Until You Read This

    • Example: Don’t buy a mattress until you read this.

  8. Template: The Truth About ((Topic)) That No One Tells You

    • Example: The truth about digital marketing that no one tells you.

  9. Template: Why ((Conventional Solution)) Isn’t Working for You

    • Example: Why traditional diets aren’t working for you.

  10. Template: Say Goodbye to ((Problem)) for Good

    • Example: Say goodbye to back pain for good.

  11. Template: How ((Audience)) Are Solving ((Problem)) With ((Solution))

    • Example: How busy moms are solving meal prep stress with this service.

  12. Template: The ((Solution)) Trusted by ((Target Audience))

    • Example: The meditation app trusted by therapists.

  13. Template: Why You Need ((Solution)) Right Now

    • Example: Why you need a side hustle right now.

  14. Template: ((Number)) Ways ((Solution)) Will Change Your Life

    • Example: 7 ways this planner will change your life.

  15. Template: Stop ((Common Mistake)) and Start ((Positive Action))

    • Example: Stop skipping workouts and start enjoying exercise again.

  16. Template: Finally: A Solution for ((Specific Problem)) That Actually Works

    • Example: Finally: A solution for bad hair days that actually works.

  17. Template: The Ultimate ((Solution Type)) for ((Audience))

    • Example: The ultimate skincare routine for sensitive skin.

  18. Template: ((Number)) Surprising Benefits of ((Solution))

    • Example: 5 surprising benefits of using a weighted blanket.

  19. Template: Why Everyone Is Talking About ((Solution))

    • Example: Why everyone is talking about this fitness tracker.

  20. Template: How to Get ((Desired Outcome)) Without Breaking the Bank

    • Example: How to get a glowing complexion without breaking the bank.

  21. Template: ((Solution)) That Delivers ((Specific Benefit)) Guaranteed

    • Example: A sunscreen that delivers total UV protection guaranteed.

  22. Template: Why ((Solution)) Is Worth Every Penny

    • Example: Why this yoga mat is worth every penny.

  23. Template: ((Solution)) Backed by ((Authority or Expert))

    • Example: A diet plan backed by leading nutritionists.

  24. Template: The Only ((Solution)) You’ll Ever Need for ((Problem))

    • Example: The only planner you’ll ever need for stress-free mornings.

  25. Template: ((Number)) Reasons ((Audience)) Swear by ((Solution))

    • Example: 10 reasons busy professionals swear by this task management app.

Section 3: Decision and BOFU (Bottom of Funnel)

  1. Template: Ready to ((Achieve Desired Outcome))? Start Here.

    • Example: Ready to lose weight? Start here.

  2. Template: ((Solution)) That ((Specific Result)) in ((Time Frame))

    • Example: A planner that doubles your productivity in just one week.

  3. Template: Why ((Product/Service)) Is Trusted by ((Target Audience))

    • Example: Why is our skincare line trusted by dermatologists?

  4. Template: Get ((Specific Benefit)) Without ((Common Obstacle))

    • Example: Get restful sleep without taking pills.

  5. Template: ((Product/Service)) That’s Worth Every Penny

    • Example: The fitness tracker that’s worth every penny.

  6. Template: ((Number)) Reasons Customers Love ((Product/Service))

    • Example: 10 reasons customers love our organic coffee.

  7. Template: Don’t Miss Out on ((Unique Opportunity))

    • Example: Don’t miss out on this exclusive webinar for freelancers.

  8. Template: The Best ((Product/Service)) for ((Specific Problem))

    • Example: The best app for managing your time.

  9. Template: Limited Time Offer: Get ((Product/Service)) Now

    • Example: Limited time offer: Get 50% off our meal plans now.

  10. Template: ((Product/Service)) Backed by ((Authority/Proof))

    • Example: A weight loss program backed by science.

  11. Template: Why ((Audience)) Swear By ((Solution))

    • Example: Why freelancers swear by this productivity app.

  12. Template: Join ((Number)) Others Who Are ((Achieving Desired Outcome))

    • Example: Join 10,000 others who are saving money with this tool.

  13. Template: Exclusive: ((Solution)) Now Available for ((Audience))

    • Example: Exclusive: This skincare line now available for men.

  14. Template: ((Specific Solution)) That Solves ((Problem)) Instantly

    • Example: The app that solves back pain instantly.

  15. Template: Try ((Product/Service)) Risk-Free for ((Time Frame))

    • Example: Try our meal plans risk-free for 30 days.

  16. Template: ((Audience)) Love ((Product/Service)) for These ((Number)) Reasons

    • Example: Parents love this tutoring app for these 5 reasons.

  17. Template: Upgrade Your ((Specific Experience)) With ((Solution))

    • Example: Upgrade your work-from-home setup with this desk.

  18. Template: Why ((Product/Service)) Is the Best Investment You’ll Make

    • Example: Why this fitness tracker is the best investment you’ll make.

  19. Template: Transform ((Pain Point)) With ((Solution))

    • Example: Transform sleepless nights with this weighted blanket.

  20. Template: ((Product/Service)) That Delivers ((Desired Result)) Every Time

    • Example: The planner that delivers stress-free mornings every time.

  21. Template: ((Number)) Ways to Maximize ((Specific Benefit)) With ((Solution))

    • Example: 5 ways to maximize productivity with this app.

  22. Template: ((Solution)) Designed for ((Specific Audience))

    • Example: A fitness program designed for busy professionals.

  23. Template: Save ((Valuable Resource)) With ((Product/Service))

    • Example: Save hours of your time with this cleaning gadget.

  24. Template: ((Solution)) Proven to ((Achieve Specific Result))

    • Example: A serum proven to reduce wrinkles in 4 weeks.

  25. Template: The ((Specific Solution)) That’s Changing Lives

    • Example: The water filter that’s changing lives worldwide.

  26. Template: Your ((Specific Problem)) Ends Here

    • Example: Your sleepless nights end here.

  27. Template: The Most ((Adjective)) ((Product/Service)) You’ll Ever Use

    • Example: The most comfortable shoes you’ll ever wear.

  28. Template: Start ((Action)) Today and Achieve ((Specific Result))

    • Example: Start meditating today and achieve inner peace.

  29. Template: Why Wait? ((Achieve Desired Outcome)) Now

    • Example: Why wait? Get flawless skin now.

  30. Template: ((Solution)) Backed by ((Number)) Success Stories

    • Example: A diet plan backed by 20,000 success stories.

  31. Template: Say Yes to ((Positive Outcome)) With ((Solution))

    • Example: Say yes to glowing skin with this serum.

  32. Template: Experience ((Adjective)) ((Outcome)) Like Never Before

    • Example: Experience effortless mornings like never before.

  33. Template: Achieve ((Desired Outcome)) in ((Short Time Frame)) With ((Solution))

    • Example: Achieve clear skin in just 3 days with this mask.

  34. Template: Your Shortcut to ((Desired Outcome)) Is Here

    • Example: Your shortcut to financial freedom is here.

  35. Template: ((Solution)) Loved by ((Audience Type)) Worldwide

    • Example: A workout program loved by athletes worldwide.

  36. Template: Take Control of ((Aspect of Life)) With ((Solution))

    • Example: Take control of your sleep with this app.

  37. Template: Proven ((Adjective)) Results With ((Solution))

    • Example: Proven brighter smiles with this toothpaste.

  38. Template: ((Solution)) That Saves You ((Valuable Resource)) Every Day

    • Example: A coffee maker that saves you 15 minutes every morning.

  39. Template: The ((Adjective)) Way to ((Specific Outcome))

    • Example: The easiest way to organize your finances.

  40. Template: ((Solution)) for ((Audience)) Who Demand ((Specific Benefit))

    • Example: A laptop for creators who demand speed and performance.

  41. Template: ((Number)) ((Adjective)) Ways to Improve ((Aspect of Life)) With ((Solution))

    • Example: 10 easy ways to improve your focus with this app.

  42. Template: Feel ((Positive Emotion)) Every Day With ((Solution))

    • Example: Feel energized every day with these vitamins.

  43. Template: ((Solution)) That Fits Your ((Lifestyle or Needs)) Perfectly

    • Example: A meal plan that fits your busy schedule perfectly.

  44. Template: Transform the Way You ((Action or Activity)) With ((Solution))

    • Example: Transform the way you work from home with this desk.

  45. Template: Get More Out of ((Aspect of Life)) With ((Solution))

    • Example: Get more out of your workouts with these shoes.

  46. Template: ((Solution)) That’s as ((Adjective)) as It Is ((Second Adjective))

    • Example: A mattress that’s as supportive as it is comfortable.

  47. Template: The ((Adjective)) Choice for ((Audience)) Looking for ((Benefit))

    • Example: The perfect choice for travelers looking for lightweight luggage.

  48. Template: ((Solution)) That Makes ((Task)) Easier Than Ever

    • Example: A vacuum that makes cleaning easier than ever.

  49. Template: Unlock ((Specific Benefit)) in ((Time Frame)) With ((Solution))

    • Example: Unlock better digestion in one week with these probiotics.

  50. Template: Upgrade to ((Adjective)) ((Outcome)) With ((Solution))

    • Example: Upgrade to flawless skin with this new serum.

Reply

or to participate.