- The Performers
- Posts
- 100 Headline Templates
100 Headline Templates
ToFu + MoFu + Bofu headlines
These Headlines focus on:
Highlight pain points (Pain-Based Templates).
Tap into aspirations and desires (Desire-Based Templates).
Leverage cognitive biases, such as loss aversion, fear of missing out, and agitation.
Address all levels of the marketing funnel (TOFU, MOFU, BOFU).
Are clear and effective.
Section 1: Awareness and TOFU (Top of Funnel)
Template: Struggling to ((Achieve Desired Outcome))?
Example: Struggling to stay focused while working from home?
Template: 3 Things You Didn’t Know About ((Topic))
Example: 3 things you didn’t know about building passive income.
Template: Are You Making These ((Number)) Mistakes in ((Specific Activity))?
Example: Are you making these 5 mistakes in your fitness routine?
Template: ((Uncommon Fact)) That Changes Everything About ((Topic))
Example: The secret ingredient that changes everything about your skincare.
Template: Think ((Achieving Goal)) Is Hard? Think Again.
Example: Think losing weight is hard? Think again.
Template: The ((Number)) Secrets Every ((Audience)) Must Know
Example: The 7 secrets every entrepreneur must know.
Template: Finally: A ((Solution Type)) That Actually Works
Example: Finally: A budgeting app that actually works.
Template: What ((Expert/Audience)) Wish You Knew About ((Topic))
Example: What personal trainers wish you knew about weight loss.
Template: ((Target Problem))? Here’s What to Do About It
Example: Feeling anxious all the time? Here’s what to do about it.
Template: Your Complete Guide to ((Desired Outcome))
Example: Your complete guide to acing job interviews.
Template: How ((Specific Problem)) Could Be Ruining ((Aspect of Life))
Example: How bad posture could be ruining your career.
Template: ((Shocking Stat or Fact)) You Need to Know About ((Topic))
Example: 80% of people waste money on ineffective diets. Are you one of them?
Template: Start ((Action)) Today and See ((Result)) Tomorrow
Example: Start journaling today and see a clearer mind tomorrow.
Template: Why ((Topic)) Should Be Your #1 Priority Right Now
Example: Why self-care should be your #1 priority right now.
Template: ((Number)) Things Everyone Gets Wrong About ((Topic))
Example: 5 things everyone gets wrong about intermittent fasting.
Template: What Happens If You Ignore ((Specific Problem))?
Example: What happens if you ignore your back pain?
Template: ((Number)) Signs It’s Time to ((Take Specific Action))
Example: 3 signs it’s time to switch your skincare routine.
Template: How ((Audience)) Are Solving ((Problem)) in ((Unexpected Way))
Example: How students are saving hours with this new app.
Template: ((Unusual Solution)) That Solves ((Common Problem))
Example: The one spice that boosts metabolism.
Template: This Simple Trick Could Change ((Aspect of Life)) Forever
Example: This simple trick could change how you sleep forever.
Template: ((Number)) Myths About ((Topic)) Debunked
Example: 5 myths about skincare debunked.
Template: How to Avoid ((Common Mistake)) in ((Specific Activity))
Example: How to avoid overwatering your houseplants.
Template: ((Number)) Easy Hacks to ((Achieve Goal)) Faster
Example: 3 easy hacks to grow your social media following faster.
Template: Is Your ((Topic)) Holding You Back?
Example: Is your morning routine holding you back?
Template: The ((Adjective)) Way to ((Desired Outcome))
Example: The simple way to eat healthier every day.
Section 2: Consideration and MOFU (Middle of Funnel)
Template: Why ((Problem)) Is Worse Than You Think
Example: Why bloating is worse than you think.
Template: Stop Wasting ((Valuable Resource)) on ((Common Mistake))
Example: Stop wasting money on overpriced skincare products.
Template: How to ((Solve Problem)) Without ((Common Drawback))
Example: How to stay fit without spending hours at the gym.
Template: Discover ((Number)) Ways to ((Achieve Desired Outcome))
Example: Discover 5 ways to boost your productivity at work.
Template: The Real Reason You’re Struggling With ((Problem))
Example: The real reason you’re struggling with your diet.
Template: Unlock the Secret to ((Desired Outcome)) in ((Time Frame))
Example: Unlock the secret to glowing skin in just 7 days.
Template: Don’t Buy ((Solution Type)) Until You Read This
Example: Don’t buy a mattress until you read this.
Template: The Truth About ((Topic)) That No One Tells You
Example: The truth about digital marketing that no one tells you.
Template: Why ((Conventional Solution)) Isn’t Working for You
Example: Why traditional diets aren’t working for you.
Template: Say Goodbye to ((Problem)) for Good
Example: Say goodbye to back pain for good.
Template: How ((Audience)) Are Solving ((Problem)) With ((Solution))
Example: How busy moms are solving meal prep stress with this service.
Template: The ((Solution)) Trusted by ((Target Audience))
Example: The meditation app trusted by therapists.
Template: Why You Need ((Solution)) Right Now
Example: Why you need a side hustle right now.
Template: ((Number)) Ways ((Solution)) Will Change Your Life
Example: 7 ways this planner will change your life.
Template: Stop ((Common Mistake)) and Start ((Positive Action))
Example: Stop skipping workouts and start enjoying exercise again.
Template: Finally: A Solution for ((Specific Problem)) That Actually Works
Example: Finally: A solution for bad hair days that actually works.
Template: The Ultimate ((Solution Type)) for ((Audience))
Example: The ultimate skincare routine for sensitive skin.
Template: ((Number)) Surprising Benefits of ((Solution))
Example: 5 surprising benefits of using a weighted blanket.
Template: Why Everyone Is Talking About ((Solution))
Example: Why everyone is talking about this fitness tracker.
Template: How to Get ((Desired Outcome)) Without Breaking the Bank
Example: How to get a glowing complexion without breaking the bank.
Template: ((Solution)) That Delivers ((Specific Benefit)) Guaranteed
Example: A sunscreen that delivers total UV protection guaranteed.
Template: Why ((Solution)) Is Worth Every Penny
Example: Why this yoga mat is worth every penny.
Template: ((Solution)) Backed by ((Authority or Expert))
Example: A diet plan backed by leading nutritionists.
Template: The Only ((Solution)) You’ll Ever Need for ((Problem))
Example: The only planner you’ll ever need for stress-free mornings.
Template: ((Number)) Reasons ((Audience)) Swear by ((Solution))
Example: 10 reasons busy professionals swear by this task management app.
Section 3: Decision and BOFU (Bottom of Funnel)
Template: Ready to ((Achieve Desired Outcome))? Start Here.
Example: Ready to lose weight? Start here.
Template: ((Solution)) That ((Specific Result)) in ((Time Frame))
Example: A planner that doubles your productivity in just one week.
Template: Why ((Product/Service)) Is Trusted by ((Target Audience))
Example: Why is our skincare line trusted by dermatologists?
Template: Get ((Specific Benefit)) Without ((Common Obstacle))
Example: Get restful sleep without taking pills.
Template: ((Product/Service)) That’s Worth Every Penny
Example: The fitness tracker that’s worth every penny.
Template: ((Number)) Reasons Customers Love ((Product/Service))
Example: 10 reasons customers love our organic coffee.
Template: Don’t Miss Out on ((Unique Opportunity))
Example: Don’t miss out on this exclusive webinar for freelancers.
Template: The Best ((Product/Service)) for ((Specific Problem))
Example: The best app for managing your time.
Template: Limited Time Offer: Get ((Product/Service)) Now
Example: Limited time offer: Get 50% off our meal plans now.
Template: ((Product/Service)) Backed by ((Authority/Proof))
Example: A weight loss program backed by science.
Template: Why ((Audience)) Swear By ((Solution))
Example: Why freelancers swear by this productivity app.
Template: Join ((Number)) Others Who Are ((Achieving Desired Outcome))
Example: Join 10,000 others who are saving money with this tool.
Template: Exclusive: ((Solution)) Now Available for ((Audience))
Example: Exclusive: This skincare line now available for men.
Template: ((Specific Solution)) That Solves ((Problem)) Instantly
Example: The app that solves back pain instantly.
Template: Try ((Product/Service)) Risk-Free for ((Time Frame))
Example: Try our meal plans risk-free for 30 days.
Template: ((Audience)) Love ((Product/Service)) for These ((Number)) Reasons
Example: Parents love this tutoring app for these 5 reasons.
Template: Upgrade Your ((Specific Experience)) With ((Solution))
Example: Upgrade your work-from-home setup with this desk.
Template: Why ((Product/Service)) Is the Best Investment You’ll Make
Example: Why this fitness tracker is the best investment you’ll make.
Template: Transform ((Pain Point)) With ((Solution))
Example: Transform sleepless nights with this weighted blanket.
Template: ((Product/Service)) That Delivers ((Desired Result)) Every Time
Example: The planner that delivers stress-free mornings every time.
Template: ((Number)) Ways to Maximize ((Specific Benefit)) With ((Solution))
Example: 5 ways to maximize productivity with this app.
Template: ((Solution)) Designed for ((Specific Audience))
Example: A fitness program designed for busy professionals.
Template: Save ((Valuable Resource)) With ((Product/Service))
Example: Save hours of your time with this cleaning gadget.
Template: ((Solution)) Proven to ((Achieve Specific Result))
Example: A serum proven to reduce wrinkles in 4 weeks.
Template: The ((Specific Solution)) That’s Changing Lives
Example: The water filter that’s changing lives worldwide.
Template: Your ((Specific Problem)) Ends Here
Example: Your sleepless nights end here.
Template: The Most ((Adjective)) ((Product/Service)) You’ll Ever Use
Example: The most comfortable shoes you’ll ever wear.
Template: Start ((Action)) Today and Achieve ((Specific Result))
Example: Start meditating today and achieve inner peace.
Template: Why Wait? ((Achieve Desired Outcome)) Now
Example: Why wait? Get flawless skin now.
Template: ((Solution)) Backed by ((Number)) Success Stories
Example: A diet plan backed by 20,000 success stories.
Template: Say Yes to ((Positive Outcome)) With ((Solution))
Example: Say yes to glowing skin with this serum.
Template: Experience ((Adjective)) ((Outcome)) Like Never Before
Example: Experience effortless mornings like never before.
Template: Achieve ((Desired Outcome)) in ((Short Time Frame)) With ((Solution))
Example: Achieve clear skin in just 3 days with this mask.
Template: Your Shortcut to ((Desired Outcome)) Is Here
Example: Your shortcut to financial freedom is here.
Template: ((Solution)) Loved by ((Audience Type)) Worldwide
Example: A workout program loved by athletes worldwide.
Template: Take Control of ((Aspect of Life)) With ((Solution))
Example: Take control of your sleep with this app.
Template: Proven ((Adjective)) Results With ((Solution))
Example: Proven brighter smiles with this toothpaste.
Template: ((Solution)) That Saves You ((Valuable Resource)) Every Day
Example: A coffee maker that saves you 15 minutes every morning.
Template: The ((Adjective)) Way to ((Specific Outcome))
Example: The easiest way to organize your finances.
Template: ((Solution)) for ((Audience)) Who Demand ((Specific Benefit))
Example: A laptop for creators who demand speed and performance.
Template: ((Number)) ((Adjective)) Ways to Improve ((Aspect of Life)) With ((Solution))
Example: 10 easy ways to improve your focus with this app.
Template: Feel ((Positive Emotion)) Every Day With ((Solution))
Example: Feel energized every day with these vitamins.
Template: ((Solution)) That Fits Your ((Lifestyle or Needs)) Perfectly
Example: A meal plan that fits your busy schedule perfectly.
Template: Transform the Way You ((Action or Activity)) With ((Solution))
Example: Transform the way you work from home with this desk.
Template: Get More Out of ((Aspect of Life)) With ((Solution))
Example: Get more out of your workouts with these shoes.
Template: ((Solution)) That’s as ((Adjective)) as It Is ((Second Adjective))
Example: A mattress that’s as supportive as it is comfortable.
Template: The ((Adjective)) Choice for ((Audience)) Looking for ((Benefit))
Example: The perfect choice for travelers looking for lightweight luggage.
Template: ((Solution)) That Makes ((Task)) Easier Than Ever
Example: A vacuum that makes cleaning easier than ever.
Template: Unlock ((Specific Benefit)) in ((Time Frame)) With ((Solution))
Example: Unlock better digestion in one week with these probiotics.
Template: Upgrade to ((Adjective)) ((Outcome)) With ((Solution))
Example: Upgrade to flawless skin with this new serum.
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