The Performers

The Performers

Get smarter about paid growth marketing for free. Join 13,000+ marketers & founders for the latest paid social strategies of top brands to level up your marketing.

Connect

Featured Posts

The Ultimate Ultimate Guide to Creative Testing

The Ultimate Ultimate Guide to Creative Testing

If creative is the biggest lever to pull, then we need to understand this in more detail.

Aazar Shad
Aazar Shad
Athletic Greens vs Biotikur -- How supplement brands sell on Meta

Athletic Greens vs Biotikur -- How supplement brands sell on Meta

How to sell nice-to-have as must-have

Aazar Shad
Aazar Shad
Hexclad vs Caraway - Who nailed it?

Hexclad vs Caraway - Who nailed it?

Read time: 5 minutes, 25 seconds. What is the current approach of premium brands towards executing paid social media advertising in 2023?

Aazar Shad
Aazar Shad
Case StudiesCase Studies
How We Reduced CAC by 64% for NovaKid with Creative Testing and Optimized Messaging

How We Reduced CAC by 64% for NovaKid with Creative Testing and Optimized Messaging

Aazar Shad
Aazar Shad
Case StudiesCase Studies
How HelloFresh Found New Audiences and Reduced CAC by 30%

How HelloFresh Found New Audiences and Reduced CAC by 30%

Aazar Shad
Aazar Shad
Case StudiesCase Studies
How We Reduced CAC by 61% for AOLRC (Our Client) With Creative Testing Strategy

How We Reduced CAC by 61% for AOLRC (Our Client) With Creative Testing Strategy

Aazar Shad
Aazar Shad

Archive

Best practicesBest practices
How to Make VSLs That Hold Attention and Drive Sales (Breakdown + Templates)

How to Make VSLs That Hold Attention and Drive Sales (Breakdown + Templates)

templates + prompts too

Aazar Shad
Aazar Shad
Ultimate GuideUltimate Guide
The Mini-Guide to Static Image Ads

The Mini-Guide to Static Image Ads

+ 20 tips I learned while experimenting

Aazar Shad
Aazar Shad
100+ Swipeworthy Ad Examples for Education Brands

100+ Swipeworthy Ad Examples for Education Brands

I've personally curated these with proven ad frameworks and mental models

Aazar Shad
Aazar Shad
AI Ads That Don’t Look AI-Generated

AI Ads That Don’t Look AI-Generated

We've figured out how to fix that lip-sync issue

Aazar Shad
Aazar Shad
Best practicesBest practices
I created 9 best Ads

I created 9 best Ads

(and what you can learn from them)

Aazar Shad
Aazar Shad
Brand BreakdownsBrand Breakdowns
Ads Breakdown of a $100M+ Supplement Brand

Ads Breakdown of a $100M+ Supplement Brand

9 Ads + 6 Key Takeaways

Aazar Shad
Aazar Shad
6 Psychological Triggers That Speak To Your Audience’s Subconscious (I’m surprised so few people talk about them)

6 Psychological Triggers That Speak To Your Audience’s Subconscious (I’m surprised so few people talk about them)

I have tried #4 already and it worked.

Aazar Shad
Aazar Shad
Case StudiesCase Studies
How We Reduced CAC by 61% for AOLRC (Our Client) With Creative Testing Strategy

How We Reduced CAC by 61% for AOLRC (Our Client) With Creative Testing Strategy

Aazar Shad
Aazar Shad
Case StudiesCase Studies
How HelloFresh Found New Audiences and Reduced CAC by 30%

How HelloFresh Found New Audiences and Reduced CAC by 30%

Aazar Shad
Aazar Shad
Case StudiesCase Studies
How We Reduced CAC by 64% for NovaKid with Creative Testing and Optimized Messaging

How We Reduced CAC by 64% for NovaKid with Creative Testing and Optimized Messaging

Aazar Shad
Aazar Shad
Best practicesBest practices
The Exact Process I Use to Analyze Competitor Ads To Make Wining Ads

The Exact Process I Use to Analyze Competitor Ads To Make Wining Ads

Analyze them in 5 minutes, not 5 hours.

Aazar Shad
Aazar Shad
Best practicesBest practices
6 Ads That Stopped the Scroll and Drove Results—Here’s Exactly Why They Worked

6 Ads That Stopped the Scroll and Drove Results—Here’s Exactly Why They Worked

These type of ads will scale in 2025

Aazar Shad
Aazar Shad
FirstBack
12345678
Next Last