The Performers

I deconstruct paid ads of other brands so you can become smarter.

Join 11,500+ marketers & founders for the latest paid social strategies of top brands to level up your marketing.

Increase CTR, ROAS and your CMO's happiness

What People Are Saying

“I’ve learned so much about performance marketing, and more specifically paid socials, from Aazar Ali Shad. He runs "The Performers", a great performance marketing Slack group I'm a part of, and an incredible newsletter that I always look forward to reading.”

Daphne TidenmanD2C Growth Consultant for multiple brands

“Aazar's newsletter on performance marketing always teaches me something. He dives deep into how different brands use marketing to convert users, with actionable takeaways that question conventions. A must-read for any performance advertiser.”

Brian BourqueVP of Marketing, Smart Asset

“I enjoy reading every week as a Growth Lead in DTC. I highly recommend it, the insights teach me something never every week. ”

Toby WinchBower Collective

“Aazar is writing the newsletter which makes me smarter. It helps me stay informed on the latest strategies and tactics from the top brands online. It's the ideal way to level up my performance marketing game.”

Robert KataiGrowth Marketer