The Performers

The Performers

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Featured Posts

The Ultimate Ultimate Guide to Creative Testing

The Ultimate Ultimate Guide to Creative Testing

If creative is the biggest lever to pull, then we need to understand this in more detail.

Aazar Shad
Aazar Shad
Athletic Greens vs Biotikur -- How supplement brands sell on Meta

Athletic Greens vs Biotikur -- How supplement brands sell on Meta

How to sell nice-to-have as must-have

Aazar Shad
Aazar Shad
Hexclad vs Caraway - Who nailed it?

Hexclad vs Caraway - Who nailed it?

Read time: 5 minutes, 25 seconds. What is the current approach of premium brands towards executing paid social media advertising in 2023?

Aazar Shad
Aazar Shad
Case StudiesCase Studies
How We Reduced CAC by 64% for NovaKid with Creative Testing and Optimized Messaging

How We Reduced CAC by 64% for NovaKid with Creative Testing and Optimized Messaging

Aazar Shad
Aazar Shad
Case StudiesCase Studies
How HelloFresh Found New Audiences and Reduced CAC by 30%

How HelloFresh Found New Audiences and Reduced CAC by 30%

Aazar Shad
Aazar Shad
Case StudiesCase Studies
How We Reduced CAC by 61% for AOLRC (Our Client) With Creative Testing Strategy

How We Reduced CAC by 61% for AOLRC (Our Client) With Creative Testing Strategy

Aazar Shad
Aazar Shad

Archive

Alo Yoga vs. Perfect White Tee vs. Kill Crew: Who’s Owning the Apparel Ad Space?

Alo Yoga vs. Perfect White Tee vs. Kill Crew: Who’s Owning the Apparel Ad Space?

Marketers should learn from them

Best practicesBest practices
Steal my video ads templates

Steal my video ads templates

I promise these work for me without fail

Aazar Shad
Aazar Shad
Best practicesBest practices
I Ran 100+ Psychology-Based Ads Last Month (Here Are The 6 That Beat Them All)

I Ran 100+ Psychology-Based Ads Last Month (Here Are The 6 That Beat Them All)

The Framework I Used to Make an Already-Winning Ad Perform Better

Aazar Shad
Aazar Shad
Best practicesBest practices
Steal These 4 Viral Ad Formats

Steal These 4 Viral Ad Formats

I'm so stupid not trying these before.

Aazar Shad
Aazar Shad
Best practicesBest practices
Steal These 4 Storytelling Frameworks for Ads

Steal These 4 Storytelling Frameworks for Ads

Aazar Shad
Aazar Shad
Performance BattlePerformance Battle
Beam vs. Moonbrew: Who’s Winning the Ad Game (And Why It Works)

Beam vs. Moonbrew: Who’s Winning the Ad Game (And Why It Works)

And what you can steal

Aazar Shad
Aazar Shad
Best practicesBest practices
+1+1
The 5 Psychological Triggers That Finally Lowered Our CAC (I Can’t Believe I Ignored These for So Long)

The 5 Psychological Triggers That Finally Lowered Our CAC (I Can’t Believe I Ignored These for So Long)

Aazar Shad
Aazar Shad
Ultimate GuideUltimate Guide
How I Write Viral Video Ads That Actually Convert

How I Write Viral Video Ads That Actually Convert

Aazar Shad
Aazar Shad
Ultimate GuideUltimate Guide
I Used These 15 Ad Tactics to Help a Service Brand 20x Their ROI

I Used These 15 Ad Tactics to Help a Service Brand 20x Their ROI

#14 is counterintuitive

Aazar Shad
Aazar Shad
10 Creative Strategy Insights from the Past 5 Weeks

10 Creative Strategy Insights from the Past 5 Weeks

Aazar Shad
Aazar Shad
Ultimate GuideUltimate Guide
8 Street Style Ad Formats & 9 Lessons After Trying Them

8 Street Style Ad Formats & 9 Lessons After Trying Them

Don't be the ad. Be the TV show.

Aazar Shad
Aazar Shad
Best practicesBest practices
What I’ve Learned After Spending $2.5M on Meta Ads in 2025

What I’ve Learned After Spending $2.5M on Meta Ads in 2025

7 key lessons for all verticals (D2C, Lead Gen and App)

Aazar Shad
Aazar Shad
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