How We Reduced CAC by 61% for AOLRC (Our Client) With Creative Testing Strategy

AOLRC struggled with its paid social campaigns. The biggest issue they had was a high Cost of Acquisition (CAC). But most importantly, they needed to figure out the exact messaging with their multiple products.

Registrations for their signature retreats were also declining. This revealed deeper problems with messaging and audience connection.

Here’s How We Helped

AOLRC adopted a new approach to tackle these challenges. We focused on ad account optimization, creative testing, and audience insights.

Optimization of Ad Account

The ad account was restructured for better performance.

Campaigns were consolidated to create cleaner data. We made sure all creatives had an equal chance during testing.

We moved away from old targeting and used best practices to find new customers more effectively.

Creative Testing Strategy

A structured creative testing plan was the backbone of their success.

Testing was done in pre-defined phases. Each phase revealed key messages, winning formats, and attention-grabbing hooks.

Refining Creatives

Previously, AOLRC ads were just images without the text in it. The ads failed to connect with the audience. Once we applied the creative strategy and identified the right messages, we updated the ads while preserving the brand's appeal.

We found images that deeply resonated and added messaging to figure out what their audience wanted more.

Here’s The Impact We Created For AOLRC

The creative strategy mixed with the message testing and iterations delivered impressive results.

CAC was reduced by 61.9%. 

We started video with hooks where we show an experience of the retreat and the feeling of calm and peace. This created emotional connections leading to better conversions.

Visual hooks and relatable stories drove engagement and conversions. Systematic testing made sure strong data backed every campaign decision.

AOLRC’s refined strategy and focus on audience connection transformed their retreats into life-changing experiences.