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Ultimate Guide

I Used These 15 Ad Tactics to Help a Service Brand 20x Their ROI

Jun 22, 2025

•

11 min read

I Used These 15 Ad Tactics to Help a Service Brand 20x Their ROI

#14 is counterintuitive

Aazar Shad
Aazar Shad
10 Creative Strategy Insights from the Past 5 Weeks

Jun 15, 2025

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8 min read

10 Creative Strategy Insights from the Past 5 Weeks

Aazar Shad
Aazar Shad

Ultimate Guide

8 Street Style Ad Formats & 9 Lessons After Trying Them

Jun 8, 2025

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13 min read

8 Street Style Ad Formats & 9 Lessons After Trying Them

Don't be the ad. Be the TV show.

Aazar Shad
Aazar Shad

Best practices

What I’ve Learned After Spending $2.5M on Meta Ads in 2025

Jun 1, 2025

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8 min read

What I’ve Learned After Spending $2.5M on Meta Ads in 2025

7 key lessons for all verticals (D2C, Lead Gen and App)

Aazar Shad
Aazar Shad

Ultimate Guide

What Rory Sutherland Taught Me About Paid Ads (That Most Marketers Still Don’t Get)

May 25, 2025

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11 min read

What Rory Sutherland Taught Me About Paid Ads (That Most Marketers Still Don’t Get)

Aazar Shad
Aazar Shad

Ultimate Guide

I Analyzed 15,000 Ads from top 11 Education Brands (These Are the Ad Strategies That Work for Education Brands)

May 22, 2025

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11 min read

I Analyzed 15,000 Ads from top 11 Education Brands (These Are the Ad Strategies That Work for Education Brands)

15000+ Ads of companies valued more than $31Bn

Aazar Shad
Aazar Shad

Ultimate Guide

The Ultimate Guide to Creative Testing Strategy in 2025

May 19, 2025

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5 min read

The Ultimate Guide to Creative Testing Strategy in 2025

(everything about creative testing you need to know)

Aazar Shad
Aazar Shad
BetterHelp vs. Liven: The Ads That Made Me Feel Something

May 4, 2025

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11 min read

BetterHelp vs. Liven: The Ads That Made Me Feel Something

The Performance Battle is back

Aazar Shad
Aazar Shad

Ultimate Guide

How to Create Emotion-Evoking Ads (Without Guessing)

Apr 27, 2025

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10 min read

How to Create Emotion-Evoking Ads (Without Guessing)

I recreated 3 ads to explain it

Aazar Shad
Aazar Shad
4 New Media Buying Experiments Worked for Me

Apr 20, 2025

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6 min read

4 New Media Buying Experiments Worked for Me

+ An AI tool that's changing the broll game.

Aazar Shad
Aazar Shad

Best practices

50 Ads from 50 Brands

Apr 13, 2025

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18 min read

50 Ads from 50 Brands

And the Exact Reason Each One Works

Aazar Shad
Aazar Shad

Best practices

+1

I Analyzed 40,000 Ads From 11 Top DTC Brands to Find Out What Works on Meta

Apr 6, 2025

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18 min read

I Analyzed 40,000 Ads From 11 Top DTC Brands to Find Out What Works on Meta

Aazar Shad
Aazar Shad
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