Archive | The Performers

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Ad Lessons Learned from 2025 Across Industries

Dec 21, 2025

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13 min read

Ad Lessons Learned from 2025 Across Industries

21 lessons learned

9 Proven Holiday Ads You Can Steal For Your Next Offer Campaign

Dec 13, 2025

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13 min read

9 Proven Holiday Ads You Can Steal For Your Next Offer Campaign

I’m jealous of these holiday ads

Ultimate Guide

Creative Testing Guide Post Andromeda

Dec 7, 2025

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13 min read

Creative Testing Guide Post Andromeda

Aazar Shad

How to Make a Winning Ad Without Saying a Single Word

Nov 22, 2025

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14 min read

How to Make a Winning Ad Without Saying a Single Word

These ads that made me buy (and what it taught me about Marketing)

I Tested Meta’s Andromeda Update. Here’s What Happened

Nov 14, 2025

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13 min read

I Tested Meta’s Andromeda Update. Here’s What Happened

How to Survive the Andromeda (Testing and Scaling Roadmap)

Steal My Creative Testing Blueprint to Reduce Your CAC

Nov 9, 2025

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7 min read

Steal My Creative Testing Blueprint to Reduce Your CAC

10 steps to reduce your CAC, guaranteed.

Best practices

Why Temu’s “Cheap” Ads Are Beating Premium Brands

Nov 1, 2025

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15 min read

Why Temu’s “Cheap” Ads Are Beating Premium Brands

I finally get why people love Temu ads...

Aazar Shad

Best practices

How to Sell to the Rich: 8 Frameworks That Work

Oct 26, 2025

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16 min read

How to Sell to the Rich: 8 Frameworks That Work

The Psychology of Selling Expensive Things

Aazar Shad

Best practices

How to Compete Against a Giant Category Leader

Oct 12, 2025

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13 min read

How to Compete Against a Giant Category Leader

Aazar Shad

Best practices

How I’m Lowering My CAC Using AI + Creative Testing

Oct 5, 2025

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14 min read

How I’m Lowering My CAC Using AI + Creative Testing

Aazar Shad

Best practices

What I Learned Running Ads Across 5 Industries

Sep 27, 2025

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9 min read

What I Learned Running Ads Across 5 Industries

Here's what’s working and what’s failing

Aazar Shad

Best practices

How to hold viewers' retention to convert

Sep 19, 2025

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9 min read

How to hold viewers' retention to convert

Meet the Magician of Retention Through Tension

Aazar Shad

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