10 New & Proven Static Ads You Can Steal From This Brand

What's up, Marketers! This is Aazar.

This newsletter is about leveling up your paid growth marketing skills by analyzing the best brands' paid strategy, tactics, positioning, and value props.

This newsletter is divided into:

• Sharing what I've learned

• Sometimes sharing some other performance marketers’ lessons with you

• And I analyze & compare the best ads on the internet (this issue)

BEST LINKS OF THE WEEK (on popular demand)

My favorite finds

• How To Find Quick and Easy Wins For Q4 Creative

• Why Loop is the best Meta advertiser on earth

• Don’t Overcomplicate Static Ads

• Brand: "please make us an authentic video that is fun and does not appear like an ad..." 🤣

• 9 copywriting principles you need to know about

• Get this ChatGPT ad concept guru (I tried it, and it worked like a charm)

Static ads are back. And 90% of my clients are winning because of static ads.

I spied on a brand that is printing money, all thanks to static ads.

The brand is called Ovira. They sell period relief devices and supplements for weight loss for women. All ads shown here are proven i.e. they have been running longer than 30 days. 

Here are 10 proven ads you can easily steal and test:

1. Cancel the enemy ad

Ad principle: Simple solution to the clear enemy and answers a deep desire for a middle-of-the-funnel audience.

2. Cancel the enemy by competing on price

Ad principle: Combine press screenshots with canceling the enemy’s pricing + your product + the beach body you want to have. 

3. The OOH premium-looking ad

Ad principle: Problem-solution, relief in a short time + familiarity with physical billboards in the digital world. 

4. The AI Visualization 

Ad principle: Problem-solution format + over exaggerated visual with a familiar keyword, “flush.”

I want to bring my readers the best information about advertising — at zero cost. In keeping with this theme, I’d like to thank our sponsors for today’s newsletter.

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5. The before-and-after illustration 

Ad principle: Show before and after that explains the easy solution with simple visuals.

6. The technical word for problem-aware audience

Ad principle: An insight I learned selling health products: Use technical words for your problem- and solution-aware audience. See low CAC. Hyperactive thyroid: Not everyone has it, but those who do want instant relief. 

7. Address the pricing objection ad 

Ad principle: Make them believe in the guaranteed results so the pricing objection isn’t an issue. People want a better life more than just better savings. 

8. Fight the solution, not the brand

Ad principle: ‘Product X, my ass’ is a relatable slang an actual customer would use + show the transformation. Also, your enemy is the solution, not the brand. Metformin is a medicine, not a brand.

9. Don’t just steal the meme, build on top of it

Ad principle: Use the meme ad and add your take. The shitting your pants + beach body elements are their addition to the meme. This is how meme ads should be done.

10. The chat ad format that actually worked 

Ad principle: Most chat ad formats don’t work because they don’t look like one. Learn from this one. To girls, it feels like they’re actually just chatting.

Here’s a swipe file for all these ads. Save it with Atria AI.

And I’ll ask Creative OS to make templates for these. They release 10+ templates a day.

I saw these guys also copied from Obvi 1:1. I am not sure how many of these were stolen, but I loved the diversity in this account.

Most importantly, learn from these ad principles rather than just blatantly copying them. 

Thanks to our partners who support this newsletter.

Happy Growing with Paid Social,

Aazar Shad

Since this newsletter is free, I do it to follow my curiosity. But I’d love it if you could leave some feedback so I know if I am helping you or not.

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