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Oliver Buchannon
Aazar Shad

Paid Growth Marketing Consultant (D2C Tech). Grown several tech companies from 0 to 8 figures. Founded: The Performers, Growth Marketing Stories Podcast

Best practices

How to Make Pixar Ads That Convert (AI Workflow Inside)

Mar 15, 2026

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12 min read

How to Make Pixar Ads That Convert (AI Workflow Inside)

Aazar Shad
Aazar Shad
The Emotional Ad Playbook Most Brands Are Too Afraid to Use

Mar 8, 2026

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15 min read

The Emotional Ad Playbook Most Brands Are Too Afraid to Use

Aazar Shad
Aazar Shad
The Variable That Predicts Your CAC Before You Spend $1

Mar 1, 2026

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14 min read

The Variable That Predicts Your CAC Before You Spend $1

Aazar Shad
Aazar Shad

Ultimate Guide

Product Is Marketing (Here's How to Use It Right)

Feb 15, 2026

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15 min read

Product Is Marketing (Here's How to Use It Right)

I studied 14 viral ads. 7 didn't need copy at all

Aazar Shad
Aazar Shad
8 Copywriting Principles Your Brain Can’t Ignore

Feb 8, 2026

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11 min read

8 Copywriting Principles Your Brain Can’t Ignore

Aazar Shad
Aazar Shad
The Visual Hook Archetypes Your Brain Is Wired to Notice

Feb 1, 2026

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12 min read

The Visual Hook Archetypes Your Brain Is Wired to Notice

Aazar Shad
Aazar Shad
I didn't expect this brand to be this entertaining

Jan 25, 2026

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15 min read

I didn't expect this brand to be this entertaining

These ads broke every rule and still won

Aazar Shad
Aazar Shad
We secretly steal advertorial ideas from this account (and they convert like crazy)

Jan 18, 2026

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12 min read

We secretly steal advertorial ideas from this account (and they convert like crazy)

7 advertorial principles that make cold audiences stop, read, and trust

Aazar Shad
Aazar Shad
This is how to sell health products without medical claims (real examples inside)

Jan 11, 2026

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17 min read

This is how to sell health products without medical claims (real examples inside)

I broke down their entire ad account. Here's what's actually working.

Aazar Shad
Aazar Shad
Ad Lessons Learned from 2025 Across Industries

Dec 21, 2025

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13 min read

Ad Lessons Learned from 2025 Across Industries

21 lessons learned

Aazar Shad
Aazar Shad
9 Proven Holiday Ads You Can Steal For Your Next Offer Campaign

Dec 13, 2025

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13 min read

9 Proven Holiday Ads You Can Steal For Your Next Offer Campaign

I’m jealous of these holiday ads

Aazar Shad
Aazar Shad

Ultimate Guide

Creative Testing Guide Post Andromeda

Dec 7, 2025

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13 min read

Creative Testing Guide Post Andromeda

Aazar Shad
Aazar Shad
How to Make a Winning Ad Without Saying a Single Word

Nov 22, 2025

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14 min read

How to Make a Winning Ad Without Saying a Single Word

These ads that made me buy (and what it taught me about Marketing)

Aazar Shad
Aazar Shad
I Tested Meta’s Andromeda Update. Here’s What Happened

Nov 14, 2025

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13 min read

I Tested Meta’s Andromeda Update. Here’s What Happened

How to Survive the Andromeda (Testing and Scaling Roadmap)

Aazar Shad
Aazar Shad
Steal My Creative Testing Blueprint to Reduce Your CAC

Nov 9, 2025

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7 min read

Steal My Creative Testing Blueprint to Reduce Your CAC

10 steps to reduce your CAC, guaranteed.

Aazar Shad
Aazar Shad

Best practices

Why Temu’s “Cheap” Ads Are Beating Premium Brands

Nov 1, 2025

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15 min read

Why Temu’s “Cheap” Ads Are Beating Premium Brands

I finally get why people love Temu ads...

Aazar Shad
Aazar Shad

Best practices

How to Sell to the Rich: 8 Frameworks That Work

Oct 26, 2025

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16 min read

How to Sell to the Rich: 8 Frameworks That Work

The Psychology of Selling Expensive Things

Aazar Shad
Aazar Shad

Best practices

How to Compete Against a Giant Category Leader

Oct 12, 2025

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13 min read

How to Compete Against a Giant Category Leader

Aazar Shad
Aazar Shad

Best practices

How I’m Lowering My CAC Using AI + Creative Testing

Oct 5, 2025

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14 min read

How I’m Lowering My CAC Using AI + Creative Testing

Aazar Shad
Aazar Shad

Best practices

What I Learned Running Ads Across 5 Industries

Sep 27, 2025

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9 min read

What I Learned Running Ads Across 5 Industries

Here's what’s working and what’s failing

Aazar Shad
Aazar Shad

Best practices

How to hold viewers' retention to convert

Sep 19, 2025

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9 min read

How to hold viewers' retention to convert

Meet the Magician of Retention Through Tension

Aazar Shad
Aazar Shad
6 Ads Frameworks That Entertain AND Sell

Sep 13, 2025

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10 min read

6 Ads Frameworks That Entertain AND Sell

I'll be testing these and you?

Aazar Shad
Aazar Shad
Hormozi’s Ads Are Impossible to Ignore (Here’s Why)

Sep 6, 2025

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11 min read

Hormozi’s Ads Are Impossible to Ignore (Here’s Why)

I just love their ads team

Aazar Shad
Aazar Shad

Best practices

A Guide to Positioning with Ads

Aug 29, 2025

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12 min read

A Guide to Positioning with Ads

How to stand out in a saturated marketplace

Aazar Shad
Aazar Shad

Brand Breakdowns

The Micro-Ad Strategy Behind Loop’s $135M Takeover

Aug 24, 2025

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13 min read

The Micro-Ad Strategy Behind Loop’s $135M Takeover

THIS strategy is working for my clients.

Aazar Shad
Aazar Shad
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