Aazar Shad

Beam vs. Moonbrew: Who’s Winning the Ad Game (And Why It Works)

And what you can steal

The 5 Psychological Triggers That Finally Lowered Our CAC (I Can’t Believe I Ignored These for So Long)

How I Write Viral Video Ads That Actually Convert

I Used These 15 Ad Tactics to Help a Service Brand 20x Their ROI

#14 is counterintuitive

10 Creative Strategy Insights from the Past 5 Weeks

8 Street Style Ad Formats & 9 Lessons After Trying Them

Don't be the ad. Be the TV show.

What I’ve Learned After Spending $2.5M on Meta Ads in 2025

7 key lessons for all verticals (D2C, Lead Gen and App)

What Rory Sutherland Taught Me About Paid Ads (That Most Marketers Still Don’t Get)

I Analyzed 15,000 Ads from top 11 Education Brands (These Are the Ad Strategies That Work for Education Brands)

15000+ Ads of companies valued more than $31Bn

The Ultimate Guide to Creative Testing Strategy in 2025

(everything about creative testing you need to know)