9 Proven Holiday Ads You Can Steal For Your Next Offer Campaign

What's up, Marketers! This is Aazar.

This newsletter is about leveling up your paid growth marketing skills by analyzing the best brands' paid ads strategy, tactics, positioning, and value props.

This newsletter is divided into:

• Sharing what I've learned

• Sometimes sharing some other performance marketers’ lessons with you

• And I analyze & compare the best ads on the internet (this issue)

BEST LINKS OF THE WEEK (on popular demand)

My favorite finds

• 9 frameworks to write headlines that convert

• Test your ads before you spend a single dollar

• If you think AI image ads aren’t working.

PSA for Agencies

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Their video editors are a class apart, even better than my own. I know it sounds too good to be true, but if you want an introduction, just reply to this email.

Every Black Friday and holiday season, a few ads make me pause.

Not because they're loud or clever.

But because they work.

The kind that makes you think, "Damn, I wish I'd thought of that first."

Here's the thing, though.

These aren't just "holiday ads." They're offer ads. Sale ads. Conversion ads.

Which means you can steal the thinking behind them for any campaign you're planning:

• Your January clearance sale

• Valentine's Day promo

• Labor Day weekend offer

• That flash sale you're running next Tuesday

The strategies behind these ads don't care what month it is. They care about one thing: getting people to stop, look, and buy.

And no, these aren't the "smartest" ads you'll see. They're not trying to win creativity awards.

Smart ads rarely convert. These do.

They work across niches. They work across offers. They work because they tap into how people actually make decisions when they're scrolling.

So if you're thinking, "I missed Black Friday, this doesn't apply to me anymore," you're wrong.

You're looking at your playbook for the next 12 months.

I've collected 9 of my favorites from this season. Real ads. Proven ones.

• Thousands of likes

• 50K+ views

• Some running into the millions of views

These aren't theories. They're already working.

Let me show you why.

Ad #1: Street Product Demo

What immediately stands out

• Real people trying the product on the spot. No setup.

• The camera captures the exact moment their expression changes.

• Shock, relief, and "whoa" reactions do all the convincing.

• You don't need explanations when the face tells the story.

Psychological bias behind this ad

Emotional contagion

We feel what others feel when we see strong reactions. 

The brain mirrors their relief and shock instantly. Seeing it happen live removes doubt faster than any claim.

Ad #2: 3-Second Black Friday Scroll Stopper

What immediately stands out

• Fingers tapping directly on the camera. It feels intrusive in a good way.

• Keyboard sounds in the background make it feel like a real, unplanned moment.

• The message is blunt and fast: "70% off. The only Black Friday sale I care about."

• You barely have time to think. And that's the point.

Psychological bias behind this ad

Pattern interruption

Hands coming toward the lens break visual expectations instantly. 

Sound + motion together force attention in under a second. The casual "letting my buddies know" framing makes it feel personal, not promotional.

Ad #3: Live Translation Demo

What immediately stands out

• The demo happens live, person to person. No cuts. No staging.

• You hear the English sentence, then instantly hear it translated in Italian.

• The small mistake ("Perfect" in English, then correcting to Italian) makes it feel human and real.

• The smile seals it. This ad doesn't feel acted.

Psychological bias behind this ad

Authenticity bias

Small imperfections signal honesty, not incompetence. 

Live usage removes skepticism faster than polished explanations. Seeing someone trust the tool in real time makes viewers trust it too.

Thanks to our partners who support this newsletter.

Ad #4: Feature-Led Visual Demo

What immediately stands out

• Everything said in the voiceover is shown on screen.

• Bird photos appear. Species names pop up. Notifications feel instant.

• The ad addresses price hesitation early, then quickly resolves it with the sale.

• You're never asked to imagine anything. You're just watching it happen.

Psychological bias behind this ad

Cognitive fluency

When words and visuals match perfectly, the brain processes faster. 

Faster understanding feels like "this makes sense," which builds trust. Removing effort reduces resistance, especially for higher-priced products.

Ad #5: 3D Billboard Reveal

What immediately stands out

• It looks like a real outdoor billboard, then suddenly turns into a 3D product reveal.

• The watch feels massive, premium, and impossible to ignore.

• No words. Just motion, scale, and music doing the work.

• It doesn't explain. It shows off.

Psychological bias behind this ad

Novelty bias

The brain locks onto things it hasn't seen before. 

A 3D illusion in a familiar format (billboard) creates instant surprise. Surprise increases attention, recall, and perceived value.

Ad #6: Moving World + Static Product

What immediately stands out

• The bagpack stays perfectly still in the center of the frame.

• The background changes rapidly with sharp clicking sounds.

• A simple sticky note delivers the entire message: Black Friday. Up to 60%.

• Nothing else happens. And that's why you keep watching.

Psychological bias behind this ad

Figure-ground contrast

When the environment moves, the static object becomes the focus. 

The brain locks onto what stays constant amid chaos. The discount feels urgent because time visually feels like it's passing fast.

Ad #7: Multiple Moments Lifestyle

What immediately stands out

• The hook starts with the “warning”

• One model, one outfit, shown across different situations.

• The fabric is constantly in motion, letting texture and drape do the talking.

• The music sets the mood before the words even land.

• It feels calm, slow, and expensive.

Psychological bias behind this ad

Sensory priming

Visuals + sound help viewers feel softness and comfort. 

Repetition of touch and movement builds desire without urgency. Luxury is framed as a daily experience, not a special occasion.

Ad #8: Visual Metaphor Reveal

What immediately stands out

• The coffee starts black, then slowly turns lighter as milk is poured.

• At the same moment, the discount appears on the glass.

• The line "Coffee wakes you up. This makes it look like you actually slept" reframes the problem instantly.

• You get the benefit in one glance.

Psychological bias behind this ad

Visual metaphor

The color change mirrors tired to refreshed without explanation. 

The copy contrasts internal energy with visible appearance. When the offer appears mid-transformation, it feels timely, not salesy.

Ad #9: Visual Absurdity

What immediately stands out

• Everything is black. Clothing, bike, sofa, mood.

• A man calmly rides a bicycle while balancing a full-sized sofa.

• No voiceover. Just the raw sound of movement for 8 seconds.

• It looks strange. And you stop to understand it.

Psychological bias behind this ad

Incongruity effect

The brain pauses when something familiar behaves in an unexpected way. 

A sofa on a bicycle feels wrong, so attention spikes. Minimalism + absurdity makes the message more memorable than explanation.

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Happy Growing with Paid Social,

Aazar Shad

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