5 Meta targeting tactics to give your campaigns unfair advantage

I am sharing 5 NEW tactics that I found so you can win.

I’m going to be super tactical this time, not inspirational. So let’s get into it.

1. Remove the language filter

I run ads in English, Spanish and Portuguese speaking countries. I always had this language filter on to target the audience I am best interested in.

Turns out if you are targeting non-English speaking countries, you can cast a wider net if you remove the language filter.

I was able to reduce my CPA $30 to $20 by simply removing the filter.

Here’s a screenshot of before:

And here’s the screenshot of after:

Simple tweaks like this can go a long way. Never settle.

2. Targeting your competitors or similar audience

Do you sell to a specific niche but don’t have a big budget? Try targeting based on Facebook groups, FB pages and Instagram pages. It’s like lookalike targeting, how Twitter allows it but for Facebook.

It works really well if your competitor (community or product) has a big Facebook group. You can call out your audience and speak to them directly.

But how do you do that? Well, sign up for LeadEnforce.

This used to be an old tactic but it still works.

Credit to David Longrace for resurfacing this in The Performers group.

3. Create a negative lookalike to repel the bad audience

If you have a bunch of churned customers then make a list of those name and exclude them from your audience.

Only attract customers who are a good fit.

4. Retarget with the community

Most marketers only retarget with offers. I shared in my last newsletter how Obvi uses ads to retarget by bringing everyone to their community.

Here’s what I said:

Most people:

• Run offers

• Address objections

Obvi marketers:

• Invite prospects to the community to learn more

• Sell organically within the community

• Keep building the relationship

• Increase retention

This ad ran for 2 years – let’s find out why it worked so well:

• Customer telling why the community is beneficial

• Showing screenshots of the community

• How it is an education play

What you can steal:

• Run $5 per day retargeting ads to your community

• Don’t worry about the conversion

• Engage, not just sell

• If sell, offer FOMO (their stock runs out very fast)

Here’s what Obvi guys think about this strategy:

(Plus, welcome Ash)

5. Facebook is targeting your middle of the funnel audience without you knowing it

This week I also dig into our attribution software. Facebook is showing ads to people who are already visiting the website and they are taking credit in the prospecting campaign.

How did I find out? Check this screenshot:

This prospect paid and I looked at it. Facebook was way late in the journey. The user was already aware of the brand.

I was running just “broad targeting” without worrying about exclusions. I thought exclusion is for dummies.

It seems like I need to start excluding so prospecting campaigns can still be called prospecting.

Anyway, while I am suggesting these quick tactics, don’t forget these oldies either:

• Your creative is STILL your biggest lever

• Never underestimate the power of a great hook

• Post-click optimization is really necessary to close (landing pages and emails)

• Work on your off-page research to maintain credibility with blog and Trustpilot reviews

Best links for paid marketers to stay on top:

• The catch for finding your Bbeakthrough creative

• Are Avantage+ the new retargeting?

• How to provide UGC briefs to get success

• How to retain paid subscribers with a great first impression

• A landing page hack

Three ways I can help you, whenever you are ready:

1. Work with me to get you growth from paid marketing. Book a call here.

2. Promote yourself to 6500 + highly qualified paid marketers by sponsoring this newsletter. Check it out here.

3. Level up your paid marketing by joining my community where we share the latest tactics and get nuanced paid marketing questions answered here.