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20 Proven Headline Templates to Make Winning Ads
Number 12 is my favorite.
What's up, Marketers! This is Aazar.
This newsletter is about leveling up your paid growth marketing skills by analyzing the best brands' paid strategy, tactics, positioning, and value props.
This newsletter is divided into:
Sharing what I've learned
Sometimes sharing some other performance marketers’ lessons with you
And I analyze & compare the best ads on the internet (this issue)
P.S. If you are looking to scale ads efficiently without all the guesswork in 2025, I’m opening 2 more slots in January to work on your ad account (media buying and creative strategy included). Here’s one of the secrets I shared with my mastermind group:
And this will be the last newsletter for this year. I wish you all a Merry Christmas & Happy New Year. Performance marketing is stressful, take it easy to relax, and recharge for next year.
BEST LINKS OF THE WEEK (on popular demand)
My favorite finds
ChatGPT sucks when it comes to writing headlines.
They are the most vague, flowery and jargony headlines you’ll ever see…
Example below (we’ve all been through, although I trained it with customers calls and transcripts):

Whenever I start working with a client on meta ads, I use a rapid message testing method, where I test multiple ideas to find the right messaging for the product and the audience.
This is where I try different headline combinations to find the winning one and double down on that idea.
This week I’m sharing a hack that worked. And by feeding these headline formulas to ChatGPT you can get some headlines that are actually worth using.
The headline can make or break your ads.
The easy way to nail it is by finding headline patterns that work.
The hard part is scrolling through 10,000+ ads. (I also went through my massive swipe file to come up with templates to create ads that win.)
So here you go…
Pain/Problem Based Headline Templates
1. The Problem Solver
Headline Template: No more ((unwanted condition))
Examples:
No more insomnia
No more lost keys
No more endless buffering
2. The Rescuer
Headline Template: Rescue your ((Valuable Asset)) from ((Painful Problem))
Examples:
Rescue your child from the pain of math class
Rescue your weekends from endless chores
Rescue your skin from harsh chemicals
3. The Uplifter
Headline Template: Don’t settle for ((Unwanted State)), ((Desired Outcome Instead))
Examples:
Don’t settle for sad and saggy necklines, lift them with style
Don’t settle for tasteless meals, enjoy flavor every day
Don’t settle for boring workouts, make fitness exciting again
4. The Streamliner
Headline Template: Cut down your ((Tedious Routine))
Example:
Cut down your vitamin routine
Cut down your morning commute
Cut down your email responses
5. The Breakthrough
Headline Template: Break the shackles of your ((Painful Limitation #1)), your ((Painful Limitation #2)), and ((Painful Limitation #3))
Examples:
Break the shackles of your job, your calendar, and your 9-to-5 income
Break the shackles of anxiety, self-doubt, and endless overthinking
Break the shackles of unhealthy habits, lack of energy, and constant fatigue
6. The Eye Opener
Headline Template: Did you know ((Unwanted Situation/Problem Agitation)) could happen?
Examples:
Did you know that too many toys could harm your child’s focus?
Did you know that skipping meals could slow your metabolism?
Did you know that long screen time could affect your sleep quality?
7. The Frustration Fixer
Headline Template: Sick of ((Problem))? ((Solution or Benefit))
Examples:
Sick of being sick? Stay healthy this winter with the Smart Supplement
Sick of constant fatigue? Recharge with this energy booster
Sick of feeling bloated? Get quick relief with this natural digestive tea
8. The Insider Tip
Headline Template: How ((Target Audience)) are ((Solving Pain Point))
Examples:
How big men are hiding their bellies
How busy moms are saving hours on meal prep
How pet owners are keeping their homes clean and odor-free
9. The Instant Fix
Headline Template: ((Specific Problem))? ((Solution))
Examples:
Poop problems? This releases it in 3 seconds
Stubborn stains? Remove them in 5 seconds
Tangled hair? Smooth it out with a single brush
10. The Relief Provider
Headline Template: Get rid of ((Problem))
Examples:
Get rid of bloating
Get rid of unwanted belly fat
Get rid of daily fatigue
Desire Based Headline Templates
11. The Visionary
Headline Template: Imagine ((Achievable Dream or Goal))
Examples:
Imagine a paperless office
Imagine effortless travel
Imagine a spotless kitchen
12. The Persona Maker
Headline Template: Be the ((Desired Persona)) you’ve always wanted to be
Examples:
Be the lion in bed you’ve always wanted to be
Be the creative genius you’ve always wanted to be
Be the hero your family has always needed
13. The Barrier Breaker
Headline Template: ((Bold Claim)), Without ((Common Barrier))
Examples:
2024 is for Viagra, without the office visits
Men’s health care, without the waiting rooms
Gourmet meals, without the chef
14. The Superlative
Headline Template: The ((Adjective)) you’ve ever ((Desired Experience))
Examples:
The cleanest your desk has ever looked
The softest your clothes have ever felt
The smoothest your hair has ever felt
15. The Delightful Surprise
Headline Template: So ((Unexpected Positive)), you’ll forget it’s ((Common Obstacle))
Examples:
So tasty, you’ll forget it’s actually water
So comfortable, you’ll forget it’s a couch
So light, you’ll forget it’s a backpack
16. The Effortless Upgrade
Headline Template: ((Common Tedious Task)) doesn’t have to be ((Negative Experience))
Examples:
Dressing for work shouldn't feel like work
Working out doesn’t have to feel like a punishment
Planning your day doesn’t have to take hours
17. The Perfect Pair
Headline Template: ((Desirable Trait 1)) meets ((Desirable Trait 2))
Examples:
Beauty Meets Weight Loss
Affordability Meets Luxury
Style Meets Comfort
18. The Outcome Promise
Headline Template: The ((Product/Service)) makes sure you ((Achieve Desired Outcome))
Examples:
The Deep Sleep Mask makes sure you get the perfect sleep
The Weighted Blanket makes sure you feel calm and relaxed at night
The Air Purifier makes sure you breathe fresh and clean air
19. The Upgrader
Headline Template: Build a ((Desired Trait or Skill))
Examples:
Build a winning mindset
Build a productive work-life balance
Build a creative problem-solving approach
20. The Delight Trigger
Headline Template: Warning: May Cause ((Desirable Emotional State))
Examples:
Warning: May cause scent Euphoria
Warning: May cause uncontrollable laughter
Warning: May cause irresistible attraction
Here are some bonus templates for you to find the winning ad:
Bonus Headline Templates
Pain-Based Headline Templates For Winning Ads
Headline Template: ((Problem))? No Problem.
Example: No time? No problem.
Headline Template: Tired of ((Tedious or Unpleasant Task))?
Example: Tired of shaving your legs?
Headline Template: Your ((Relatable Issue)) Bestie.
Example: Your No-Bloat Bestie.
Headline Template: ((Concern or Worry))? Make It One Less Thing to Stress About.
Example: Hormones out of whack?
Headline Template: Stop Fighting ((Everyday Frustration)).
Example: Stop fighting your demo environment.
Headline Template: Struggling with {Problem))?
Example: Struggling with hair loss?
Headline Template: Say Goodbye to ((Problem)).
Example: Say goodbye to your sleep pills.
Headline Template: Make ((Problem)) a Thing of the Past.
Example: Make menopause one less thing to worry about.
Headline Template: Note to Self: Find ((Solution for Pain Point)).
Example: Note to self: Find a solution for my bloating that works.
Desire-Based Headline Templates For Winning Ads
Headline Template: Would You Like ((Aspirational Trait or Outcome))?
Example: Would you like to have beautiful hair?
Headline Template: Your ((Desired Outcome)) is Waiting for You.
Example: Your perfect smile is waiting for you.
Headline Template: You Deserve ((Positive Outcome or State)).
Example: You deserve to achieve more.
Headline Template: The ((Unexpected Positive Trait or Outcome)) You Didn’t Know Was Possible.
Example: The mom jeans you’ll actually enjoy traveling with.
Happy Growing with Paid Social,
Aazar Shad
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