Steal My Creative Testing Blueprint to Reduce Your CAC

What's up, Marketers! This is Aazar.

This newsletter is about leveling up your paid growth marketing skills by analyzing the best brands' paid strategy, tactics, positioning, and value props.

This newsletter is divided into:

• Sharing what I've learned (this issue)

• Sometimes sharing some other performance marketers’ lessons with you

• And I analyze & compare the best ads on the internet

Side note: Will you be attending the App Promotion Summit in Berlin? If so, please reply to this email; I’d love to meet you.

BEST LINKS OF THE WEEK (on popular demand)

My favorite finds

• We achieved a 300% increase in new customers orders and 59% lower CPA… in 6 months.

• I’m going to try this hack and get back

• Pixar-style short movie for only $40

• How Andromeda Has Changed Meta Advertising: A Practical Guide (I’m testing these changes this week and also trying to understand this new algorithm update. I will send you my insights soon.)

Every marketer wants more cost-effective customer acquisition.

But here's the truth: there's no "magic audience" or "winning creative of the week" that drops your CAC overnight.

The real mastery of Meta ads is knowing how to systematically lower your CPA. That's what separates good media buyers & creative strategists from the great ones.

And if you're running ads right now, you know what's coming. Black Friday. Cyber Monday. Q5. The most expensive (and profitable) ad season of the year.

Today, I will help you:

• Prepare your accounts before chaos hits

• Avoid the mistakes that burn budgets

• Get practical frameworks you can apply right away

These two videos are going to save you hours of trial and error. 

One shows you exactly how to lower your CPA step-by-step. 

The other breaks down how to plan and scale through BFCM and Q5 without losing your mind.

If you care about profitable growth this season, this might be the most useful thing you read all week.

Let's get into it.

Steal My Creative Testing Blueprint to Reduce Your Customer Acquisition Cost (Full Guide)

Most marketers obsess over creative tweaks or new audiences.

But the ones who win? They treat lowering CAC like a system, not a guessing game.

Here's the 10-step framework from the video. It's the same process that helped brands like HelloFresh and Kinodu make their Meta ads profitable.

Key takeaways:

• Start by talking to customers, not dashboards. The best ad angles hide in their words.

• Don't skip review mining. Half your ad copy already lives there.

• Study Reddit threads, YouTube comments, Facebook groups. That's where people reveal what they actually care about.

• Be your own customer. Use the product. Feel what they feel.

• Track competitors to see what's been working for them for 30+ days.

• Audit your account and mine your comments for objections you can turn into hooks.

• Talk to your sales or support teams. They know what keeps coming up.

• Then define what to say (message), how to say it (formats), and how else to say it (variations).

This video walks through each step with real examples and shows how to reduce CPA in 90 days without chasing trends or wasting budget.

👉 Watch the full breakdown here to see the 10-step system in action.

Full Black Friday, Cyber Monday & Q5 Ad Strategy for 2025

You already know what's coming.

Black Friday. Cyber Monday. Then Q5 season.

It's the most competitive and expensive time to advertise. But also the most profitable if you plan it right.

In this video, Marco Lange and I broke down what's actually working this season after managing $100M+ in ad spend.

Key insights:

• Keep your offer simple. Complicated discounts confuse people and kill conversions.

• Use one or two main campaigns. Over-structuring hurts performance when Meta is in chaos mode.

• Don't panic if sales dip before BFCM. People are waiting for deals.

• Split your ad sets by funnel. One for new customers, one for existing buyers.

• Add objection-handling ads next to promos. They lift conversions by answering doubts before purchase.

• Plan your spend in tiers. Ramp up hard from Thanksgiving evening, scale through Cyber Monday, taper off after.

• Q5 isn't just for fitness brands. Ride the "fresh start" mindset with simple repositioning.

You'll also see examples of real BFCM ads that crushed it last year, including one that didn't even show the product.

👉 Watch the full video here for campaign structures, ad formats, and ideas you can copy before the rush hits.

Thanks to our partners who support this newsletter.

Happy Growing with Paid Social,

Aazar Shad

Since this newsletter is free, I do it to follow my curiosity. But I’d love it if you could leave some feedback so I know if I am helping you or not.

Four ways I can help you, whenever you are ready:

• Work with me to get you growth from paid marketing. Book a call here. I’m open to more clients now.

• Level up your paid marketing by joining my community, where we share the latest tactics and get nuanced paid marketing questions answered here (we are now 92+).

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• If you’re looking to level up your creative ad strategy, check out our bootcamp recordings and resources on-demand, only for $197. Prices are going up by 30% soon. Simply pay here, I’ll send you a follow-up email immediately.

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