I analyzed the best titkok ads so you don't have to

What's up, Marketers! This is Aazar.

This newsletter is about leveling up your paid growth marketing skills by analyzing the best brands' paid strategy, tactics, positioning, and value props.

This newsletter is divided into:

• Sharing what I've learned

• Sometimes sharing some other performance marketers’ lessons with you

• And I analyze & compare the best ads on the internet (this issue)

And welcome to the 150+ new subscribers who joined us since last week’s issue. Do check out these three blogs to get value from this newsletter immediately:

• How this brand 13X-ed their revenue within 18 months

• How to make any product sexy with ads (tastefully)

• What DTC marketers can learn from Speechify ads & marketing

Brutally honest truth: I suck at making TikTok ads.

Hence, I wanted to see how others are winning it there this week.

I analyzed 500+ ads to find the best ones and see what we can learn from them.

So, the ads I am sharing are officially getting the highest CTR and conversions.

Note: I’d recommend watching the videos first.

Also, you’ll see Atria’s links with the ads. Here’s why I switched to Atria from Foreplay and Magicbrief:

• Amazing search UI. It was hard to find ads in other tools.

• All-in-one creative strategist tool with script, concept, and brief ideas.

• AI review mining and voice-over that enables me to make more winning ads.

• Not 500K, but 5 million examples of ads. (And it’s not just other marketers who saved ads.)

You can give it a try here.

Ad # 1 - Gender Reveal

• Ad principle: Curiosity loop – gender reveal has an open loop in it

• How can you use it: Redo the same setting & add your brand. Instead of a baby, make it about your brand.

• Mimic the video: Gender reveal gone wrong (but not totally like this video)

Someone already stole the concept and redid it here.

Ad # 2 - I don’t think it’s gonna work

TikTok Metrics: 

• Ad principle: The hook demonstrates it’s not gonna work, but it does.

• How can you use it: Find your magic feature and say it’s not gonna work and use visual demonstration to negate it

• Sell one idea: Yitty nails the idea of fitting into one dress. There is no other value prop. Figure that out for your brand and demonstrate it.

Before we go to the next ad, let’s take an ad break from an ad marketer 😂

I desire to bring my readers the best information about advertising — at zero cost. In keeping with this theme, I’d like to thank our sponsors for today’s newsletter. By just clicking on the link below, you’re supporting this newsletter.

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Ad # 3 – Get paid to eat food

TikTok Metrics: 

• Ad principle: The better version of Get Ready With Me, i.e. Come with me to get paid to eat food. Who doesn’t want to watch a video about that?

• How can you use it: ___ with me, but with a surprising hook. The script used words like Holy shit, I’m so excited.

• Sell the journey with your product, not just the outcome.

P.S. Here’s one Get Ready With Me done along the same lines but even better:

Ad # 4 – I checked my partner’s phone

TikTok metrics:

• Ad principle: Everyone wanna know what she/he found out. Lead in with curiosity again.

• How can you use it: You can place your brand and show what you bought for your partner. Note: Make sure the emotions are as genuine as in this video.

• Use the car + phone hook. This leads to viewers assuming that it is NOT an ad. 

Ad # 5 - The BIG feature ad

TikTok metrics: 

• Ad principle: Surprising hook with one big feature aka no leakage. Don’t sell too many features.

• How can you use it: Find that one feature that makes your product unique. But there are some other elements in the script we can steal here, too: Using the words like: 

  • This is the last X product you need

  • Aesthetic feel like every girl wants

  • It’s also the most affordable 

  • FOMO: So treat yourself to the emotional-support water bottle of your dreams before it sells out.

• Your one big feature is the main hook, and making ‘mirror videos with your phone’ ad seems like a new trend.

Ads # 6 – One BIG, FAT visual demonstration

I’ve realized that products that are getting sold like crazy on TikTok are focused more on big, fat visual demonstrations that do most of the storytelling.

I found three ads that show the same principle:

Talking about BIG, FAT visual demonstrations, check out this video that also teaches us a good lesson (it went viral on LinkedIn):

Here’s what I have learned from these top TikTok ads

• Brands that clearly show visual demonstrations are winning.

• Brands are exploiting the curiosity gap to allow folks to watch and click.

• Brands that show the journey of disbelievers to believers in a video format get the most conversions.

• If the product you sell doesn’t have a visual demonstration or curiosity gap, you can still use: ‘Get paid’ or ‘get ready with me’ trend, and ‘I checked my partner’s phone’ video format to sell on TikTok and Instagram effectively.

Happy Growing with Paid Social,

Aazar Shad

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