Best practices

50 Ads from 50 Brands

And the Exact Reason Each One Works

I Analyzed 40,000 Ads From 11 Top DTC Brands to Find Out What Works on Meta

What Makes People Laugh and Buy (6 Comedy Ad Lessons You Need to Know)

I finally know how to make anything funny with these concepts.

How to Make VSLs That Hold Attention and Drive Sales (Breakdown + Templates)

templates + prompts too

I created 9 best Ads

(and what you can learn from them)

The Exact Process I Use to Analyze Competitor Ads To Make Wining Ads

Analyze them in 5 minutes, not 5 hours.

6 Ads That Stopped the Scroll and Drove Results—Here’s Exactly Why They Worked

These type of ads will scale in 2025

Learn this powerful visual technique to make your ads unforgettable

how to create unignorable ads like these.

22 BFCM Paid Ads Tips from a Marketer Who Spent $7.6M Last Year

And bonus inspiration ads for BFCM

I tried 500+ image ads to find the winners for you

+ 2 ads inspiration if I were running ads for these two brands

How to Make NOT Boring Ads

3 key takeaway you can immediately use for your ads

8 counterintuitive tactics that improved my ROAS

Number 6 I didn't think would work