Product Is Marketing (Here's How to Use It Right)

I studied 14 viral ads. 7 didn't need copy at all

Creative Testing Guide Post Andromeda

How I Write Viral Video Ads That Actually Convert

I Used These 15 Ad Tactics to Help a Service Brand 20x Their ROI

#14 is counterintuitive

8 Street Style Ad Formats & 9 Lessons After Trying Them

Don't be the ad. Be the TV show.

What Rory Sutherland Taught Me About Paid Ads (That Most Marketers Still Don’t Get)

I Analyzed 15,000 Ads from top 11 Education Brands (These Are the Ad Strategies That Work for Education Brands)

15000+ Ads of companies valued more than $31Bn

The Ultimate Guide to Creative Testing Strategy in 2025

(everything about creative testing you need to know)

How to Create Emotion-Evoking Ads (Without Guessing)

I recreated 3 ads to explain it

The Mini-Guide to Static Image Ads

+ 20 tips I learned while experimenting

$17.3 Mn Ads Lessons Learned Selling in Health & Wellness

#10 lesson is my favorite.

My 8-step framework for researching & launching new client ads in 120 minutes or less

I'm finally sharing my winning ad playbook.

The Ultimate Ultimate UGC Guide

You might be losing money if UGC is not part of your ad strategy

Influencer Whitelisting, Does it work in 2023?

This tactic might bring your CPA down

Thinking outside the Ad Box: How to execute creative ideation the right way

Creative ideation on steroids.