These are guides based on my experience. They are worth at least $500 imo.
Ultimate Guide
Feb 15, 2026
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15 min read
I studied 14 viral ads. 7 didn't need copy at all
Dec 7, 2025
13 min read
Jun 29, 2025
Jun 22, 2025
11 min read
#14 is counterintuitive
Jun 8, 2025
Don't be the ad. Be the TV show.
May 25, 2025
May 22, 2025
15000+ Ads of companies valued more than $31Bn
May 19, 2025
5 min read
(everything about creative testing you need to know)
Apr 27, 2025
10 min read
I recreated 3 ads to explain it
Mar 9, 2025
+ 20 tips I learned while experimenting
Dec 3, 2024
#10 lesson is my favorite.
Best practices
+1
Sep 17, 2023
I'm finally sharing my winning ad playbook.
Sep 11, 2023
24 min read
You might be losing money if UGC is not part of your ad strategy
Sep 3, 2023
9 min read
This tactic might bring your CPA down
Aug 6, 2023
Creative ideation on steroids.