My 8-step framework for researching & launching new client ads in 120 minutes or less

I'm finally sharing my winning ad playbook.

The Ultimate Ultimate UGC Guide

You might be losing money if UGC is not part of your ad strategy

You need to learn creative testing from THIS brand.

How this brand never assumes anything. It led to $170Mn business.

Influencer Whitelisting, Does it work in 2023?

This tactic might bring your CPA down

A cereal DTC brand that stole my heart

Scrolling stoping funny ads that will steal your heart too

The Ultimate UGC Guide Part 2

Hooks, hooks and more hooks

The Ultimate UGC Guideline Part 1

You might be losing money if UGC is not part of your ad strategy

Thinking outside the Ad Box: How to execute creative ideation the right way

Creative ideation on steroids.

How to advertise a new category?

“Am I going to find my place in the world or make my place in the world?” ― Christopher Lochhead

Unlocking Growth with AI: From Landing Pages to Ad Headlines to UGC scripts

How to use AI to get ideas and be more productive for your paid marketing

10 UGC Insights I Wish I Knew Earlier

Curology vs PROVEN — Who nailed paid ads?

Mastering the Art of Persuasion: How Skincare Ads Embrace Psychology for Unforgettable Impact