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How I Write Viral Video Ads That Actually Convert

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10 Creative Strategy Insights from the Past 5 Weeks

8 Street Style Ad Formats & 9 Lessons After Trying Them

Don't be the ad. Be the TV show.

What I’ve Learned After Spending $2.5M on Meta Ads in 2025

7 key lessons for all verticals (D2C, Lead Gen and App)

What Rory Sutherland Taught Me About Paid Ads (That Most Marketers Still Don’t Get)

I Analyzed 15,000 Ads from top 11 Education Brands (These Are the Ad Strategies That Work for Education Brands)

15000+ Ads of companies valued more than $31Bn

The Ultimate Guide to Creative Testing Strategy in 2025

(everything about creative testing you need to know)

BetterHelp vs. Liven: The Ads That Made Me Feel Something

The Performance Battle is back

How to Create Emotion-Evoking Ads (Without Guessing)

I recreated 3 ads to explain it

4 New Media Buying Experiments Worked for Me

+ An AI tool that's changing the broll game.