The Performers

The Performers

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The Ultimate Ultimate Guide to Creative Testing

The Ultimate Ultimate Guide to Creative Testing

If creative is the biggest lever to pull, then we need to understand this in more detail.

Aazar Shad
Aazar Shad
Athletic Greens vs Biotikur -- How supplement brands sell on Meta

Athletic Greens vs Biotikur -- How supplement brands sell on Meta

How to sell nice-to-have as must-have

Aazar Shad
Aazar Shad
Hexclad vs Caraway - Who nailed it?

Hexclad vs Caraway - Who nailed it?

Read time: 5 minutes, 25 seconds. What is the current approach of premium brands towards executing paid social media advertising in 2023?

Aazar Shad
Aazar Shad
Case StudiesCase Studies
How We Reduced CAC by 64% for NovaKid with Creative Testing and Optimized Messaging

How We Reduced CAC by 64% for NovaKid with Creative Testing and Optimized Messaging

Aazar Shad
Aazar Shad
Case StudiesCase Studies
How HelloFresh Found New Audiences and Reduced CAC by 30%

How HelloFresh Found New Audiences and Reduced CAC by 30%

Aazar Shad
Aazar Shad
Case StudiesCase Studies
How We Reduced CAC by 61% for AOLRC (Our Client) With Creative Testing Strategy

How We Reduced CAC by 61% for AOLRC (Our Client) With Creative Testing Strategy

Aazar Shad
Aazar Shad

Archive

Best practicesBest practices
+1+1
The 5 Psychological Triggers That Finally Lowered Our CAC (I Can’t Believe I Ignored These for So Long)

The 5 Psychological Triggers That Finally Lowered Our CAC (I Can’t Believe I Ignored These for So Long)

Aazar Shad
Aazar Shad
Ultimate GuideUltimate Guide
How I Write Viral Video Ads That Actually Convert

How I Write Viral Video Ads That Actually Convert

Aazar Shad
Aazar Shad
Ultimate GuideUltimate Guide
I Used These 15 Ad Tactics to Help a Service Brand 20x Their ROI

I Used These 15 Ad Tactics to Help a Service Brand 20x Their ROI

#14 is counterintuitive

Aazar Shad
Aazar Shad
10 Creative Strategy Insights from the Past 5 Weeks

10 Creative Strategy Insights from the Past 5 Weeks

Aazar Shad
Aazar Shad
Ultimate GuideUltimate Guide
8 Street Style Ad Formats & 9 Lessons After Trying Them

8 Street Style Ad Formats & 9 Lessons After Trying Them

Don't be the ad. Be the TV show.

Aazar Shad
Aazar Shad
Best practicesBest practices
What I’ve Learned After Spending $2.5M on Meta Ads in 2025

What I’ve Learned After Spending $2.5M on Meta Ads in 2025

7 key lessons for all verticals (D2C, Lead Gen and App)

Aazar Shad
Aazar Shad
Ultimate GuideUltimate Guide
What Rory Sutherland Taught Me About Paid Ads (That Most Marketers Still Don’t Get)

What Rory Sutherland Taught Me About Paid Ads (That Most Marketers Still Don’t Get)

Aazar Shad
Aazar Shad
Ultimate GuideUltimate Guide
I Analyzed 15,000 Ads from top 11 Education Brands (These Are the Ad Strategies That Work for Education Brands)

I Analyzed 15,000 Ads from top 11 Education Brands (These Are the Ad Strategies That Work for Education Brands)

15000+ Ads of companies valued more than $31Bn

Aazar Shad
Aazar Shad
Ultimate GuideUltimate Guide
The Ultimate Guide to Creative Testing Strategy in 2025

The Ultimate Guide to Creative Testing Strategy in 2025

(everything about creative testing you need to know)

Aazar Shad
Aazar Shad
BetterHelp vs. Liven: The Ads That Made Me Feel Something

BetterHelp vs. Liven: The Ads That Made Me Feel Something

The Performance Battle is back

Aazar Shad
Aazar Shad
Ultimate GuideUltimate Guide
How to Create Emotion-Evoking Ads (Without Guessing)

How to Create Emotion-Evoking Ads (Without Guessing)

I recreated 3 ads to explain it

Aazar Shad
Aazar Shad
4 New Media Buying Experiments Worked for Me

4 New Media Buying Experiments Worked for Me

+ An AI tool that's changing the broll game.

Aazar Shad
Aazar Shad
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