What I’ve Learned After Spending $2.5M on Meta Ads in 2025

7 key lessons for all verticals (D2C, Lead Gen and App)

What Rory Sutherland Taught Me About Paid Ads (That Most Marketers Still Don’t Get)

I Analyzed 15,000 Ads from top 11 Education Brands (These Are the Ad Strategies That Work for Education Brands)

15000+ Ads of companies valued more than $31Bn

The Ultimate Guide to Creative Testing Strategy in 2025

(everything about creative testing you need to know)

BetterHelp vs. Liven: The Ads That Made Me Feel Something

The Performance Battle is back

How to Create Emotion-Evoking Ads (Without Guessing)

I recreated 3 ads to explain it

4 New Media Buying Experiments Worked for Me

+ An AI tool that's changing the broll game.

50 Ads from 50 Brands

And the Exact Reason Each One Works

I Analyzed 40,000 Ads From 11 Top DTC Brands to Find Out What Works on Meta

What a 19-Year-Old Creator Taught Me About Making Scroll-Stopping Ads

(11 Tactics You Can Steal To Make Your Ads Better)

What Makes People Laugh and Buy (6 Comedy Ad Lessons You Need to Know)

I finally know how to make anything funny with these concepts.

How to Make VSLs That Hold Attention and Drive Sales (Breakdown + Templates)

templates + prompts too