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The Ultimate Guide to Creative Testing Strategy in 2025

(everything about creative testing you need to know)

BetterHelp vs. Liven: The Ads That Made Me Feel Something

The Performance Battle is back

How to Create Emotion-Evoking Ads (Without Guessing)

I recreated 3 ads to explain it

4 New Media Buying Experiments Worked for Me

+ An AI tool that's changing the broll game.

50 Ads from 50 Brands

And the Exact Reason Each One Works

I Analyzed 40,000 Ads From 11 Top DTC Brands to Find Out What Works on Meta

What a 19-Year-Old Creator Taught Me About Making Scroll-Stopping Ads

(11 Tactics You Can Steal To Make Your Ads Better)

What Makes People Laugh and Buy (6 Comedy Ad Lessons You Need to Know)

I finally know how to make anything funny with these concepts.

How to Make VSLs That Hold Attention and Drive Sales (Breakdown + Templates)

templates + prompts too

The Mini-Guide to Static Image Ads

+ 20 tips I learned while experimenting

100+ Swipeworthy Ad Examples for Education Brands

I've personally curated these with proven ad frameworks and mental models

AI Ads That Don’t Look AI-Generated

We've figured out how to fix that lip-sync issue